7 keys to a successful business intelligence strategy

7 KEYS TO A SUCCESSFUL BUSINESS INTELLIGENCE STRATEGY HOW TO

What do we mean by this? Build your core ads and service offerings first, and then write content with CTAs that lead users towards a purchase. What makes for truly effective outreach and engagement is your ability to tell a story, and to that end, your strategy should centre around an effective advertising campaign that is high quality and of value. Understand What Makes for Effective ContentД¬ontent is so much more than great blogs, Tweets and Facebook ads! ThereвЂ™s a lot you can do to get creative with it and to that end, youвЂ™re going to want to be up-to-date on technology and the latest methods of getting to your audience. The top of your funnel is where the marketing happens and youвЂ™ll want to ensure that this is highly engaging вЂ“ itвЂ™s not so much about the sale as much as it is about relationship-building.ДЄ great content strategist or digital marketing specialist will know what it takes to bring customers through every phase of the funnel and have a high percentage rate with conversions вЂ“ but in most cases, this takes practice, so if it doesnвЂ™t happen right away, donвЂ™t panic! 4. This is key to capturing new traffic as well as re-engaging repeat traffic. The widest part or top of the funnel is where outreach, engagement and brand awareness happen.

Retention: Exclusive offers, whitepapers, e-mails, contests, surveys.

Closing: Email series, reviews, questionnaires.

Conversion: Social media, informational blog posts, case studies, quizzes.

Outreach: Facebook ads, landing page, explainer videos, infographics, content marketing.

Those of you who have experience in the traditional marketing field (or any business background) should already be familiar with the concept of a sales funnel, which is a step-by-step outline of each phase of the buyersвЂ™ journey. The bottom line is that human behaviour is really whatвЂ™s affecting your ROI, so remember to approach it from a UX (User Experience) point of view, always. YouвЂ™re going to want to home in on numbers that truly tell a story about what your customers are doing, and using this data to shift things around in the future. This is the key to setting up a decent sales and marketing strategy on the whole вЂ“ you are viewing your traffic as numbers, but also humans. The trick with setting these up appropriately is to remember that itвЂ™s data, but itвЂ™s also human experience.

How much do you need to monitor/report on certain metrics and have you included this in your plan?.

Is what you are measuring related to actual user experience and if so, how?.

How is a given KPI related to your goal?.Here are some points to ponder as you figure out what KPIs are best to use: Choosing the right KPIs вЂ“ the ones that most closely represent your key target areas вЂ“ will help you to stay on target and understand which of your marketing actions are actually working and which need improvement. How are you setting goals? YouвЂ™ll have to find the right metrics to focus on in order to understand how you got your end results. Keep the process as simplified as possible when communicating and delegating, and establish a clear timeframe so that everyone on the team stays focused. If you donвЂ™t choose a subset of metrics to base your strategy on, itвЂ™s likely that youвЂ™ll veer off track and not make it to your end goal. And you want to do this based on a set of chosen key performance indicators (KPIs) that are related to your strategy and goals. The important thing is to establish several ideal (realistic) outcomes while leaving some room for uncertainty. There are plenty of tools to help with this level of content management and planning. You can do this in a number of ways, including content mapping, timelines and editorial calendars. Create a Realistic FrameworkД«efore you do anything, youвЂ™ll want to map out your plan. If youвЂ™re involved in digital marketing and youвЂ™re looking to a strategy, follow this guide to keep you on track! 1. The way you approach a digital marketing plan will vary based on an individual businessвЂ™ goals, but there are definitely a few things to bear in mind that will keep you on the path to success.

7 KEYS TO A SUCCESSFUL BUSINESS INTELLIGENCE STRATEGY HOW TO

Are you looking to understand how to create a digital marketing strategy for a client, or even for yourself? If youвЂ™re just starting out in the industry practicing on your own is a great way to get experience.

7 keys to a successful business intelligence strategy